L. A. Live Exploring the Concept

A Tribes Travels Through the Paths of Rhythm essays

A Tribe's Travels Through the Path's of Rhythm essays WRT 205: Hip Hop America: A Critical Inquiry A Tribes Travels Through the Paths of Rhythm Watch me bust they sh*t , and thats just what A Tribe called Quest did, emerging onto the Hip Hop scene with a new flavor and attitude never before seen in a genre primarily dominated by gangster rap. Comprised of Q-Tip, Sharobi, Ali Shaheed Muhammad, and Phife, The tribe debuted in 1989, releasing the album Peoples Instinctive Travels and the Paths of Rhythm one year later. Throughout the 90s, the group evolved into, without a doubt, one of the most articulate Hip Hop groups. They address a variety of issues from date rape to the trials and tribulations of the rap industry before their break up in 1998, after the release of their album The Love Movement. As trendsetters they created a style of Jazz-Hop that inspired a number of artists that followed such as Arrested Development and Mos Def. One of the later albums, Beats, Rhymes and Life employs a different cover style, a different group logo, and the addition of group member Consequence, making it obvious that the mus! ic might also move to a different beat. Musically, the main difference between this album and the others are the beats and background music. Although worth buying and necessary for the progression of the groups success, (Bush) the album does not highlight the same ideas, or musically reflect what the first album and the original group stood for. If the group had stuck to the ideals depicted in their first album they would still be traveling on their paths of rhythm today. Push It Along is the first track off the debut album. It sets the stage for the Tribe, and the soon to be famous rappers Q-tip and Pheife, to introduce themselves to the world in a burst of mellow jazzmatic rhymes and rhythms. The song addresses the worlds attitude towards the African American male, the effects ...

Elasticity Essay Example | Topics and Well Written Essays - 2500 words - 1

Elasticity - Essay Example The essay explains the three elements of elasticity and their respective implication on the organisations. By elaborating on the different needs of elasticity the essays proposes to identify the implications of the concepts on the organisations. Furthermore, with the use of examples, the paper intends to illustrate the different concepts that are related with the practical implications of the same on the organisational backdrop. The ‘price elasticity of demand’ is defined as â€Å"is the ratio of the percentage change in the quantity demanded of a commodity to a percentage change in price† (Jain, & Ohri, 2010). Price is one of the most important factors that determine the amount of goods that is likely to be demanded by the consumers. The change in price of a product has a direct impact on the overall demand of a consumer. This measure of elasticity helps in identifying the sensitivity of consumers based on their individual needs of demanding a particular product as per the change in price. The price elastic goods are often noted to be having a huge shift in the quantity demanded based on a slight shift in the price of the product. It is noted that determination of price of a commodity in the economy is quite significant (Hirschey, 2008). Price elasticity is the most common type of elasticity of demand and is measured in terms of the reaction that a product has towards change in price. T he following equation helps in determining the measure of price elasticity of demand. The above equation illustrate that the price elasticity of demand helps in measuring the sensitivity of a product towards percentage change in quantity demanded based on price. The same could be justified using graphical representation. The graph depicts that at A the price of the commodity is denoted by P whereas the demand of the commodity is denoted as Q. Notably, with the fall in the price of commodity from P to P1 the quantity of the commodity

Paper 2 Essay Example | Topics and Well Written Essays - 1250 words - 3

Paper 2 - Essay Example At the beginning of the story the readers are mislead to believe that Mrs. Mallard â€Å"was afflicted with a heart trouble† (Chopin 2009). Within the context of the whole story â€Å"heart trouble† has a double meaning. The author here tries to hint that the heart trouble might not be the heart disease that Mrs. Mallard is thought to suffer from. Besides the literal meaning, heart troubles are also connected to the feelings and inner spirituality of people. The use of the passive voice â€Å"was afflicted† speaks about the impossibility of Mrs. Mallard to act as she wishes. And because of her faint heart Josephine – her sister and Richards – a close family friend, reveal her â€Å"gently† the heart-breaking news of her husband’s death. They way in which her sister delivers her the news is in â€Å"broken sentences†. Broken sentences contrast with the fear of her family to break her heart. The use of oxymoron – â€Å"rev ealed in half concealing† suggests that the revelation of the death of her husband, conceals Mrs. Mallard’s inner feelings. Someone else’s feelings are also concealed in this paragraph. Mrs. Mallard’s husband’s friend Richards is depicted as impatient. Unclear clues are scattered throughout the paragraph. Richards assures himself of the truth, he hastens to Mrs. Mallard’s home and uses â€Å"less careful, less tender† language to bear her the â€Å"sad message†. There is an opposition here. â€Å"Less careful† might mean that Richards is both clumsy and rough man, but it can mean that he also conceals his feelings for Mrs. Mallard, as she is already married. By being less tender he will show to Mrs. Mallard that he has a strong personality and emotions to her. The â€Å"sad message† is employed ironically here. It is both ironic and sarcastic that sad message can bring happiness to two people

Labour education and extensive employee development Essay

Labour education and extensive employee development - Essay Example Employee learning explains the process of acquiring knowledge through curiosity to learn. It is a mind-set that has anxiety to get information. Employee learning and labor education will definitely increase the abilities and competency of the employee (Dixon, 1999). Employee development and labor education have become the burning questions for today’s human resource management. Increased downsizing brought by organizational change has amplified the needs of employee development because the labor is needed to be more flexible and responsive at all levels. In the recent years, employee development schemes have seen exponential growth because the learning atmosphere in organizations is boosting. Donaldson (1993) asserts that the organizations have realized the importance of workforce and the need for their education and development in work place (as cited in Lee, 2012). Developing employee abilities can make them more adaptable to internal and external working requirements and definitely add to their learning and confidence which bring in higher productivity to the organization. A research by Lound, Rowe and Parson (2001) confirms that EDS (Employee Development Schemes) have been employed at extensive levels both in public and private organizations. These schemes add loyalty, confidence, and commitment which boost learning in the work place. IRS (1993) puts it as: â€Å"Employee development schemes are proving to be one of the successes of human resource management. They can have real business advantages, creating some of the right conditions for organizations to transform themselves into what has been called the ‘learning organization’, but what might as appropriately be termed the ‘continuously changing organization’, given economic imperatives and a positive impact on individuals’ self-esteem and confidence (as cited in Maguire, 1997). Chris Argyris referred to this commitment as a â€Å"psychological contract†

Factors Affecting Consumers

Factors Affecting Consumers The topic of this study, namely factors affecting consumers purchasing decision on hybrid cars in Malaysia. Hybrid cars are developed to reduce the level of gas emissions into the air and increase fuel economy. As fuel prices rise to the point where many consumers can no longer afford to drive as much as they once have, automobile manufacturers have been faced with many new challenges. Hybrid car are very similar to the gasoline powered automobile most people drive today, the difference is the hybrid cars on the road right now are gasoline-electric hybrids. Many gas powered hybrids are and will be in the available in market today and some that will be coming to Malaysia, that include Honda Civic Hybrid, Honda Insight, Toyota Prius, Hyundai Sonata Hybrid and etc. However, there are very few hybrid cars is to be seen in Malaysia. Only 327 hybrid cars were sold in 2010 (Ahmad, 2011) and 297 total units sold in the whole 2009 (Mahalingam, 2011). BACKGROUND OF STUDY To investigate the relation between independent variables which are price, design, excise duty, fuel economy, consumers environmental consciousness and dependent variable which is consumers purchasing behavior in purchasing a hybrid car. This research study is to examine the association of the independent variables that impulse buying behavior of consumers on purchasing a hybrid car in Malaysia. RESEARCH PROBLEM The innovation of the fuel efficient and environmental friendly hybrid vehicles is becoming popular nowadays. Today, many consumers include Malaysians are becoming more sensitive to rising oil prices and becoming more environmentally friendly, Malaysians are considering the option to buying hybrid vehicles which that can saves them money and make a positive impact on our environment. A research is conducted to find out the consumer behavior of Malaysians and to investigate the factors affecting the consumers purchasing decision of hybrid cars. The questions arise are: Will customers consider hybrid cars are actually worth the money they spend? Will the rising of oil prices leads them to pay more attention to a cars fuel economy? Does the design of the hybrid cars affect their purchasing decision? Does the removal of excise duty for hybrid cars affect their purchasing decision? Or will their environmental consciousness suggest the purchasing of a hybrid car. RESEARCH OBJECTIVE The main objective is to find out the factors that affect consumers purchasing decision of hybrid cars in Malaysia. Through the application of many new and innovative technologies, the hybrid is an extremely efficient vehicle that also significantly reduces emissions. As a result, hybrid vehicles have been gaining in popularity because they are cheaper and consumer enjoys numerous incentives for purchasing a hybrid vehicle. However, the prices of hybrid vehicles in Malaysia are far more expensive compared to the prices in other foreign countries. RESEARCH QUESTION This study is only going to focus on the determinants of consumers purchasing decision of hybrid car in Malaysia. How price of the hybrid cars influence consumers purchasing decisions? What is the relationship between the design of the car and the influence it posses to consumers during decision making to purchase? Does excise duty on hybrid cars affects consumers purchasing decision? How a cars fuel economy will influence the purchasing decisions of consumers? Will a consumers environmental consciousness plays a role in their decision making to purchase a hybrid car? 1.6 SIGNIFICANCE OF STUDY Our study focused on the factors that affect consumers purchasing decision of hybrid cars. This study will determine whether price, design, excise duty, fuel economy, and environmental consciousness will affect consumers decision to purchase hybrid cars. It is important to find out how a consumer is willing to pay for a hybrid car and to know will the design; fuel efficiency and the removal of excise duty on hybrid car influence their purchase decision. There are consumer who will buy a hybrid car because it can save fuel and money, but there are consumers who are not willing to pay a high price for the hybrid car as well. It is crucial to determine the perspective of consumers since they are the end users of products and services. Hence, this study is important to analyse the various factors that influences consumers idea on purchasing, so that it is easy for manufacturers to take vital decisions to fulfill the demand of the consumers. 1.7 SCOPE OF STUDY This study will be focusing on the factors affecting consumers purchasing decision on hybrid cars in Malaysia. The study also focuses mainly on the automobile manufacturers such as Toyota and Honda. Nowadays, vehicles serve as a very important role in our current society where everyone needed transportation to continue their daily lives. Acquiring a car nowadays is considered a necessity, compared to the past where it was considered a luxury (CorpeduCar, 2010). At present time, a car has become our need for easier and faster transportation and to be on time with our daily activities (Harvey, 2011). Surveys have been done by individuals as it is always a best and direct way to obtain opinions from the consumers. This research will be focusing on generation X and Y. Survey questions to understand more about consumers behavior on purchasing a hybrid car will be distributed to consumers from generation X and Y. Generation X and Y were born between the years in 1960 till around 2000 according to Mark Winburn (2010) (as cited in White, 2010, p.4). This study carries out for respondents who are living in Peninsular Malaysia. Consumers from generation X and Y, being the largest generational demography is more concern about the looks and price of the vehicles. Full of gleaming sports cars and eco-friendly vehicles aimed at consumers from generation X and Y. (White, 2010) 1.8 ORGANISATION OF REPORT Chapter 1 This chapter shows the definition of the topic which is about hybrid cars. The factors affecting consumers purchasing decision of hybrid car is examined by using the independent variable that are price, design, excise duty, fuel economy and environmental consciousness. We tend to understand the problems before we conduct our research. After understanding the research problem, we conduct 5 objectives to study on. Chapter 2 We focus on literature review for this chapter. We define the terms of our research variables and also describe further about how and why is these variables related to this research. Chapter 3 For this chapter we are focusing on research methodology. Operational definition of research variable is done in this chapter. Besides that, we did some hypothesis in this research and also the description of the sources use in the research data. After that we describe about the sampling design of our research and also defining the instrument and measurement used in the research. Lastly is to explain how data is analyzed. Chapter 4 This chapter shows the results of the research. In this chapter we include descriptive analysis or demographic analysis and mean analysis. After that we did the normative test to every research variable. Then, we test hypothesis we did earlier end finally, we end up by doing the regression analysis. Chapter 5 This chapter shows some discussion and conclusion of the research. Besides that it shows the suggestion for future, limitation of study and etc. 1.9 SUMMARY In this introduction, a brief overview is given about hybrid cars. This chapter has also identified the research problem and research objectives for this study. The independent variables and research questions are stated for this study. The next chapter gives a more detailed explanation and a literature review for the topic. Chapter 2 Literature Review 2.1 INTRODUCTION This study finds out factors that influence consumers purchasing decision on hybrid cars. Through this research, there are five variables that influence consumers purchasing decision on hybrid cars which are pricing, design, excise duty, fuel economy, and environmental consciousness. The purpose of this study is to determine the factors that affect consumers purchasing decision on hybrid cars. In this chapter, literatures from past researchers are cited to support and explain the given variables in this study. 2.2 OVERVIEW OF LITERATURE This chapter will provide a description of the literature relevant to this study. This research seeks to examine the influence of price, design, excise duty, fuel economy, and environmental consciousness on consumers purchasing decisions. A theoretical framework will show the independent variables and dependent variables that is explained through this chapter as well as giving an overview of what has been reviewed by past researchers. 2.3 THEORETICAL FRAMEWORK Figure 2.1 Factors that affects consumers purchasing decision on hybrid cars Independent Variable Dependent Variable Price Purchasing Decision H1 Design H2 Excise Duty H3 Fuel Economy H4 Environmental Consciousness H5 Source: Adapted for this study 2.4 INDEPENDENT VARIABLES Price Price is one of the variables in this research. Product price are demonstrated to be the variables affecting consumers decisions. According to Chang (2009), price plays several roles in consumers purchasing decision making. For example, price can be an indicator of the degree of perceived sacrifice needed to purchase a product and an indicator of the level of quality. A higher perceived price leads to higher perceived quality and consequently to a greater willingness to buy. At the same time, the higher perceived price represents a monetary measure of what must be sacrificed to purchase the product, leading to a reduced willingness to buy. Consumers purchase decision are affected by price, a particular product may seem too expensive at its regular price, but a good value when it is discounted. Similarly, consumers will be motivated to shift to another brand or use a product less with an increase in price (Litman, 2004). Consumers make their choice, based on the information regarding all the products available on the market and price is an important factor of decision making (KazaKevitch, Torlina Hendricks, 2005). Price is always an important attribute in the decision-making process (Hermann et al., 2007; Lalwani Monroe, 2005; Chang, 2009; Webb, 2011). Playing a more complex role than often attributed to it, price has been a determining factor in consumer choice (Monroe, 1990; Chang, 2009). Consumers remembered information on past and present price and are able to acquire complete information on the attributes of products being considered as options, the objectives of which are to minimize the price paid (Chang, 2009). Progressive Insurance and NADA conducted a poll shows 46% respondents stated that price is still number one concern in their most important new-car attributes ranking (Bryant, 2006). In an interview showed that car buyers indeed consider price an important factor in their purchase decisions (Herrmann, Xia, Monroe Huber, 2007, p.51). In an analy sis of consumers willingness to buy a hybrid car, the purchase price would influence the willingness to buy according to (Tanaka et al.) as cited in (Kishi Satoh, 2005). A study published in UK found as many as 71% of customer said that price was the most important factor that influences car purchase (Bikash, Pravat Sreekumar, 2010, p.51). In a survey of 1,524 adults by the Japanese motoring organization JAF, 61% said it was important that the car was economical (JAF, as cited in Okamura Cairns, 2003). Consumers in Generation Y are concerned with price and getting a good value (Wolf, Carpenter Petrela, 2005). Most of the interviewees in the study conducted by Webb (2011) are very price conscious and that price is an extremely important factor and is the bottom-line when purchasing a product. The biggest concerning factor for purchasing a product was determined to be price (Webb, 2011). Hence, it is reasonable to suggest that price is one important component in influencing consum ers purchasing decisions taken by all age groups, including young adults on hybrid cars. By referencing the existing literature on price, it is hypothesised that: H0: There is no relationship between the price of hybrid car and consumers purchasing decision. H1: There is a relationship between the price of hybrid car and consumers purchasing decision. Design Design is one of the variables in this research. Consumers have expectations when buying a product. Through what consumers have acquired from their cultural environment, consumers motivation to buy and even to pay a high price is based on a value judgment, like and dislikes of a sociological and psychological nature. In Webb (2011) studies, majority of respondent in strongly agree (UK-31%, US-39%, Other-38%) and agree (UK-48%, US-46%, Other-46%) that the design of the product is a considering factor when buying. According to Jung et al. (2010), it is known from consumer surveys that the design of cars greatly influences on consumers affection and therefore leads to their purchasing decisions. Additionally, Jung et al. (2010) study provides a basis of understanding underlying consumers affection in terms of user-centered design. In order to improve consumers affection and influencing their purchase decisions as consumer spends more and more time in cars, manufactures are developing in terior design requirements to achieve positive results (Cho, 2005; Jung et al., 2010). There are hundreds of designs available on the market and it is difficult for consumers to choose one that catches their interest. Therefore, a cars body design plays a very influential factor (Hagemann, 2011). Dull and ugly cars do not sell, consumers will not be attracted to design that just does not look particularly good at all (Cato, 2009). Designs have a certain positive causal relationship with purchase intention indirectly and are important factors affecting purchase decision. Therefore, automobile manufacturers should consider designing heterogeneously and individually for vehicles to satisfy consumers fashion and individual needs on the basis of the quality assurance (Wang Li, 2010). In Nielsen (2010) online survey, the Nielsen Company looked at the factors most important to consumers when choosing new cars in the current economy. Surprisingly, 85% will consider buying if the new car we re available now and met the key requirements such as design, dependability and durability. 12% of the respondents will consider buying the hybrid car if it had a unique design that set apart from existing car models. Design adds value to the product, giving it distinction to attract consumers who are more focused on the design and brand name. By far, price is a big indicating factor within any demographic group for buying products, alongside with the design of the product itself (Webb, 2011). Marketers should design the brand or product to match the way consumers understand, utilise, and emotionally connect themselves to a product. Hence, it is reasonable to suggest that design is one of the important factors in influencing consumers purchasing decisions. By referencing the existing literature on design, it is hypothesised that: H0: There is no relationship between the design of a hybrid car and consumers purchasing decision. H2: There is a relationship between the design of a hybrid car and consumers purchasing decision. Excise Duty Excise duty is a tax or sometimes called duty in its simplest form and it is defined as levy and collection of duty on manufacture of goods (Kanak, 2002). Excise is imposed on consumption that is discouraged by the government such as alcohol and cigarettes, the production or sale of certain goods, normally luxury items as well as on gasoline and other fuels. On the other hand, excise is considered an indirect tax, meaning that the producer or seller who pays the tax to the government try to recover the tax by raising the price paid by the buyer. The Websters New International Dictionary, as mentioned in Kanak (2002), excise duty is any duty, toll, tax or an inland duty or impost levied upon the manufacture or sale or consumption of commodities within the country or tax upon pursuit of certain sports, trades, or occupations usually taking this in the form of fees or licenses. In Malaysia, excise duty is imposed on automobiles. Cost is a major barrier to adoption. For example, a Toyota Prius is priced slightly under RM 180,000 before excise duty exemption. As cars are more of a necessity these days, overpriced cars are inhibitive for consumers. Before the exemption of excise duty, hybrid cars are considered expensive. Although they dont cost as much as a sports car but they are by no means cheap for consumers. In Malaysia, existing taxes on cars, particularly excise duties are high. Excise duties should be exempted by the government for all hybrid cars if they are serious about encouraging hybrids (Yeoh, 2010). The government decision to grant full excise duty exemptions on hybrid vehicles below 2,000cc until year end that had been announced during the tabling of Budget 2011 in October 2010 had lower the prices of hybrid cars. Public awareness of the benefits of hybrid cars has picked up considerably with lower price after excise duty waiver, and with that, sales of such cars has increased (Mahalingam, 2011). Toyota Prius is priced at RM 139,900 in Peninsular Mal aysia after full exemption of excise duty which lasts till the end of 2011, makes it an attractive proposition for Malaysian drivers (Standing a hybrid apart, 2011). Excise duty exemption on hybrid cars is like a shot in the arm to this vehicle segment (Mahalingam, 2011). The spike in demand for hybrids has been fuelled primarily by the Governments decision under Budget 2011 to grant full excise duty exemptions on hybrid cars below 2,000cc unti Dec 31, 2011. Representative from UMW Toyota stated that the company had received over 470 bookings for Toyota Prius and 946 bookings for the Honda Insight since the Governments budget announcement (Mahalingam, 2011). Since the Government announced the exemption of excise duties (at Budget 2011) last year, demand for hybrid cars have shot up, said MAA President Datuk Aishah Ahmad in Mahalingam (2011) news article. The sales of hybrid cars had risen and consumers in Malaysia are more aware of the benefits of hybrid cars since the exemption of excise duty. Hence, it is reasonable to suggest that exemption of excise duty on hybrid cars is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on excise duty, it is hypothesised that: H0: There is no relationship between excise duty and consumers purchasing decision on hybrid cars. H3: There is a relationship between excise duty and consumers purchasing decision on hybrid cars. Fuel Economy Fuel economy refers to the fuel efficiency relationship between distance travelled by an automobile and the amount of fuel consumed. Fuel economy indicates how far a vehicle travels on a unit of fuel. Fuel economy is one of the variables in this study. When it comes to making their final decision about which vehicle to buy, fuel economy is one of the factors that consumers focus on. Fuel economy is the number one factor driving consumer decisions about green vehicles (named by 57% of respondents) and more respondents in China and the U.S. pointed to fuel economy (Dixit et al., 2009). According to the 2008 Advanced Automotive Features Study, it is reveals that some 38% respondents indicate that they would sacrifice vehicle performance for better fuel economy (Fuel economy, 2008). Eighty percent of consumers surveyed by the latest research from ExchangeandMart.com.uk in Fuel efficiency (2011) article said that a cars fuel efficiency directly affects their purchasing decision. Consumer Reports, 2009 in Jeffrey Gonder (2011) article found that prospective vehicle buyers listed fuel economy as a top factor of interest. Power Asia Pacific, (2010) found improved customer satisfaction with auto dealers in cases where those dealers provided advice for maximizing fuel economy when driving (Jeffrey Gonder, 2011). This further supports the thesis that consumers have some interest in fuel economy with the right encouragement. Increasing fuel economy standards encourages greater automobile use by reducing the cost per kilometre travelled (Thorpe, 1997; Agostini, 2010). Due to fuel price increases, consumers purchase more fuel efficient vehicles (Litman, 2004). A report comes from Market Intelligence research performed by the online arm of Kelley Blue Book reports that fuel economy has become a much more important part of the criteria buyers use to select their next vehicle (Bain, 2011). In the midst of escalating concerns about the dangers of greenhouse gas emissions, enviro nmentalists hailed the superior fuel economy and wide range of the hybrid-electric engine as a critical breakthrough that could help save the environment without inconveniencing consumers (Thatchenkery, 2008). According to a survey by the Consumer Federation of America, fuel economy ranks near the top in consumer priorities in general (Zhuang, 2009). The survey found that 76% of customers intend to buy a vehicle with fuel economy averaging five miles per gallon greater than the mileage of their current vehicle. Hence, it is reasonable to suggest that fuel economy is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on excise duty, it is hypothesised that: H0: There is no relationship between fuel economy and consumers purchasing decision on hybrid cars. H4: There is a relationship between fuel economy and consumers purchasing decision on hybrid cars. Environmental Consciousness Environmental conscious can be known as affective traits that can signify an individuals likings, dislikes, worries and consideration about the environment (Yeung, 2004; Sinappan Rahman, 2011). The consumers spending pattern and preference has been growing and changing over time. People nowadays are more aware of the environmental issues. Generally, consumers tend to have a positive attitude towards green purchasing when they are aware of the environmental issues (Sinappan and Rahman, 2011). According to Soonthonsmais study in (Sinappan Rahman, 2011), a green consumer is defined as consumers who are conscious of and interested in ecological issues. All products and services that have environmental impact are put into their considerations and these consumers initiative is to reduce them to the minimum. As mentioned in Sinappan Rahman (2011), few studies were done on environmental consciouness (Barr et al., 2003; Milfont and Duckitt, 2004). The study done by Lee as cited in (Sinappa n Rahman, 2011) among Hong Kongs young consumers revealed that environmental consciousness is the 2nd top predictor of green purchasing behaviour. This result is consistent with Sinappan Rahman (2011) study where environmental consciousness is the 3rd top predictor of green purchasing behaviour. Consumers who have high concern on the environment often consider on how the quality of the environment can be improved and they would definitely engage themselves in buying environmentally friendly products, such as a hybrid car. According to KÃ ¶szeghy, (2004), a study performed in the United States levels of consumers environmental consciousness was identified. There are the true-blue greens who are firmly environmentally conscious persons, exhibiting this in their actions. They crisply refuse products of firms having doubtful environmental performance and give preference to environment friendly products. Greenback greens are the youngest and best educated people who support environmen talism with money rather than with any action or their time. These are wealthy people, ready to pay extra cost for environment friendly products. Demand for environment friendly products appears among environmental conscious consumers. The quality of the environment is important, which is taken into considerations in their purchase decision. Firms should take segments formed by the level of consumers environmental consciousness into account in their decision making process (KÃ ¶szeghy, 2004). Business today had changed, they are acknowledging that being environmentally conscious is being competitive and green products provide competitive advantage (Introduction to Environmental, 2006). Hence, it is reasonable to suggest that environmental consciousness is one of the important factors in influencing consumers purchasing decision on hybrid cars. By referencing the existing literature on environmental consciousness, it is hypothesised that: H0: There is no relationship between environmental consciousness and consumers purchasing decision on hybrid cars. H5: There is a relationship between environmental consciousness and consumers purchasing decision on hybrid cars. 2.5 DEPENDENT VARIABLES Purchasing Decision The purchasing decision process is a stage that a buyer passes through in making decisions about which product or service to buy. Every day consumers are faced with purchasing decision. A better understanding of how consumers decide what to purchase is critical to the success of a product. Purchase decision occurs when the consumer actually makes the purchase. It includes the product, method of payment, package, location of purchase and all other factors that are associated with purchasing the product (Wolf, n.d). It is insufficient to understand how consumers arrive at their purchase decision because there are personal, psychological and social factors that influence the purchase decision. Understanding of these factors is essential to effectively market products. In this study, we focused on five variables, which are price, design, excise duty, fuel economy, and environmental consciousness as the factors that affect consumers purchasing decision on hybrid cars. As mentioned in the literature review, these five factors are reviewed and explained on how they affect consumers purchasing decision. This is important to marketers and they need to understand clearly about their consumer to be able to market their product with a good understanding of these purchasing decision processes. 2.6 ITEMS OF MEASUREMENTS 2.6.1 Price 2.6 SUMMARY OF LITERATURE Table 2.1 Summary of literature Dimension Authors Price Chang, 2009; Litman,2004; KazaKevitch, Torlina Hendricks, 2005; Hermann et al., 2007; Lalwani and Monroe, 2005; Webb, 2011; Monroe, 1990; Bryant, 2006; Herrmann, Xia, Monroe Huber, 2007; Kishi Satoh, 2005; Bikash, Pravat Sreekumar, 2010; Okamura Cairns, 2003; Wolf, Carpenter Petrela, 2005 Design Webb, 2011; Jung et al., 2010; Hagemann, 2011; Cato, 2009; Wang Li, 2010; Nielsen, 2010 Excise Duty Kanak, 2002; Yeoh, 2010; Mahalingam, 2011; Ahmad, 2011 Fuel Economy Dixit et al., 2009; Jeffrey Gonder, 2011; Agostini, 2010; Litman, 2004; Bain, 2011; Thatchenkery, 2008; Zhuang, 2009 Environmental consciousness Yeung, 2004; Sinappan and Rahman, 2011; Barr et al., 2003; Milfont and Duckitt, 2004; KÃ ¶szeghy, 2004; Lee, 2008 Source: Adapted for this study 2.7 SUMMARY The five variables, which are, price, design, excise duty, fuel economy, and environmental consciousness plays an important role in consumers purchase decision. This study explored the five variables, which are, price, design, excise duty, fuel economy, and environmental consciousness by referencing the existing literature on how they affect consumers purchasing decision on hybrid cars. On the previous research, price plays an important role in purchasing an automobile. Price is always an important attribute in the decision-making process. Designs have a certain positive causal relationship with purchase intention indirectly and are important factors affecting purchase decision. It is known from consumer surveys that the design of cars greatly influences on consumers affection and therefore leads to their purchasing decisions. With a lower price after excise duty waiver, public awareness of the benefits of hybrid cars has picked up considerably and leads to more sales. Fuel economy h as become a much more important part of the criteria buyers use to select their next vehicle. In business today, environmentally conscious is being competitive and it provides competitive advantage. The quality of the environment is important, which is taken into considerations in consumers purchasing decision. Chapter 3 Methodology 3.1 INTRODUCTION The main objective of this research was to determine the factors affecting consumers purchasing decision on hybrid cars in Malaysia. In this chapter, various topics was discussed includes hypotheses development, research design, sampling technique, sources of data, scales and measurement, questionnaire design, data collection method, and statistical data analysis. After identifying the various independent variables, a hypothesis to test the validity of the relationship with dependent variable was developed. Next, the research design and sources of data were also elaborated. As this study was using the survey method of questionnaires, therefore the sampling technique, questionnaire design and measurement was in explained detailed. Finally, data collection method and statistical data analysis was also explained. 3.2 RESEARCH DESIGN AND PROCEDURE 3.2.1 Type of study This study will take place in urban areas in Malaysia where transportation is a necessity for consumers to travel around from place to place. Consumers like working adults who need vehicle to go to work and travelling in the urban area are more concern about the vehicles they drive. 3.2.2 Nature of study This study found that design was positively correlated with price. Consumers have expectations when buying a product. Consumers motivation to buy and even to pay a high price for a product is based on value judgment. Value can and has been added in several different ways. For example, through recognizable mark or signature of the designer that can add value to the product. Another way to adding value is through symbolic capital, which refers to the enhancement or the power that emanates from the designers name, which in turn evolves into a signature, mark or brand of the designer or manufacturer. Design adds value to the product, give it distinction. As a result, consumers are willing to pay a premium for the product. Independent variables in this study which are price, design, excise duty, fuel economy, and environmental consciousness are all positively correlated to the dependent variable, which is purchasing decision. Consumers concern of the price and whether the product is worth what they paid for. This brings a positive relation that influenced consumers p

Factors Contributing to Poverty Essay -- Essays on Poverty

Factors Contributing to Poverty There are many factors that aid the prevalence of poverty. Firstly, it is difficult to assess these causes because the word ‘poverty’ can be very subjective and difficult to define. In attempting to define what poverty is, one would suggest having a lack of income and resources not consistent with the requirements of the poverty line. Three factors that play major roles as causes of poverty would be having a lack of education, systemic discrimination, and inequities based on a capitalist system. This paper will look at ways in which these causes can be combated and at the same time evaluated in regards to it’s positive and negative aspects. Education has long been a problem in society, because the lack of this essential tool of survival doesn’t allow for growth of any sort. It is a known fact that the risk of poverty usually decreases as people get more schooling. Poor education can be either a cause of poverty or an effect. Young people who drop out of school may be poor because they lack the required skills needed to get good jobs, therefore adding to a system that forces them to only be able to live in low-income, economically starving areas. Moreover, education is a basic requirement in order to climb a hierarchy of income in our society, so uneducated people are forced to become content with their surroundings. Systemic discrimination can be said to be a form of institutional injustice that depends on this quiet oppression in order to maintain a history of past dominance. There are many types of barriers that are not openly blatant and are in place so that minorities don’t get the opportunity to overcome these obstacles. As a result, many minorities including women cannot overcome ranks in the workforce and are left with the lower paying jobs. Furthermore, legislation in the Canadian government helps provide a structure for these proceedings, for example laws that were passed as a result of affirmative action programs might be said to be unjust and unconstitutional. Canada operates under a capitalist system so it should really be no wonder as to why poverty really exists in this country. It is necessary to have poverty in order to support capitalism. Failure in our system would result in poverty and therefore this sadly, becomes an incentive to become exceedingly wealthy and rich... ...es. Poverty is a term that can be viewed from many different aspects when attempting to define this opinionated word. This is a major problem in Canada, and it is evident everytime you travel down-town and actually see poverty within just feet of the premier’s office. Even though the actual word may be difficult to define, there are endless causes of it. It doesn’t make sense that we condemn other forms of government that are base on equality and fair opportunity when our own system is based on ‘survival of the fittest’. In essence, it is really based on survival of who can control the most amount of resources first and maintain it. Regardless of our ineptitude to define this word, we do know that lack of education, systemic discrimination, and inequities based on a capitalist system will cause it. I personally believe that absolute poverty can never be solved regardless of what system one might live in. It is because of our form of government that politicians are afraid to implement policies that might not be fully developed when it’s time to call another election. We should battle poverty regardless of how it may effect the deficit in the short-term.

Learning From Failure: Biosphere Ii Essay

Biosphere II was a project done in Arizona received recognition on 26th September 1991. Eight people; four men and four women were used in the experiment. Biosphere 2 was an air tight structure with its base made of steel pan and surrounded by an above ground structure that was made of glass and steel. Inside the biosphere was all that could be found in the real world. There was a desert, a marsh, a rain forest, a savannah, an agricultural land, an ocean and human Habitat. This was in an effort of creating something close to the earth’s ecosystem. These people were to live on air, water and food produced by plants (Allen & Blake, 2007). The goals of the experiment were to determine the possibility of building an artificial biosphere and the potential of such biosphere surviving. Also incase the biosphere didn’t thrive then the causes would have been established. However, Biosphere II proved to be a great failure which had consumed a lot of resources in its establishment. Trouble started soon as the crew got into biosphere II. First, they experienced a shortage in oxygen supply hindering them from functioning well. The oxygen decreased to low levels such that more of it had to be injected into the system. When the crew were forced to pump in more oxygen into the system in order to sustain them, this indicated that biosphere II was not self reliant. At first they did not figure out what the problem was but they later discovered that was caused by carbon dioxide which had accumulated in the system. The carbon dioxide accumulated at a very high rate especially in the savanna and rain forest regions. This was associated with the presence of high organic matter which the microbes metabolized and in the process consumed a lot of oxygen resulting to high levels of carbon dioxide. It was also expected that the trees would play a very crucial role in regulating amount of carbon dioxide in the air and would have been able to supply the crew with sufficient oxygen through the process of photosynthesis. However, the plants did not seem to accomplish this role instead the level of oxygen kept on decreasing while carbon dioxide kept on increasing a phenomenon that was later discovered to have been caused by concrete that was used to build the biosphere II. Instead of carbon dioxide being used up by plants it reacted with calcium hydroxide a major component of concrete which resulted to formation of water and calcium carbonate. This was confirmed by the scientists after testing the walls and realizing that the inner surface of the walls had calcium carbonate levels which were ten times the level of the outer walls (Alling, Nelson &Silverstone, 1993). While making their selection, the scientists had chosen different species of animals, insects and plants that they thought would survive best in the biosphere II. However, by the end of the project only a few species had managed to survive. The rate of extinction was higher than predicted and most insect species got extinct which had a negative impact on the plants since they were no longer pollinated and thus were unable to propagate themselves. Statistics show that of the 25 species of small vertebrates present in Biosphere II only 6 survived by the end of the mission. However some species were favored by the environment in biosphere II. While others got extinct; ants, cockroaches and katydids flourished together with some plant species such as the morning glory. The morning glory grew vigorously that it almost choked the other plants. The crew had no alternative but invested most of their time working to get food. They experienced a shortage in food supply and faced hunger most of the time. Before the two year period ended the crew had grown 85 percent of the food they consumed and got the remaining15 percent food from their emergency supplies. Since they relied on sunlight which came through the glass to grow food, the winters of 1991 and 1992 affected the amount of food they could grow (Marino, Odum &Thomas, 1999). This proved that the project was incapable of sustaining an ecosystem that was balanced. They also faced various challenges some of which included shortage in clean water. This was as a result of pollution experienced in the water system. Many nutrients accumulated in the water systems therefore polluting it. They had to clean their water using algae mats. Other atmospheric imbalances followed suit where by levels of dinitrogen oxide in the air increased in an alarming rate such that the crew risked brain damage because vitamin B12was synthesized at an extremely slow rate (Allen & Blake, 2007). The experiments shortcomings were also seen when the crew quarreled. The members were supposed to work together as a group in order to bring out the best results but this never happened. Instead they split into groups comprising four members each and got to the point of not talking to each other except when it was necessary to run the biosphere. The lessons that can be learnt from this failed experiment come from the mistakes committed by the scientists. First we learn the importance of taking time to plan whatever we intend to do. Before attempting any thing one should take all measures required for proper functioning of the project. Also another critical factor to consider is the reliability of the materials and equipment to be used in the project (Alling, Nelson &Silverstone, 1993). If proper materials had been used in construction of the biosphere II then the problem of insufficient oxygen could not have occurred. The importance of using qualified personnel also arises. They used an architect who was incompetent this resulted to designing biosphere II with many faults. However what can be learnt from this experiment in general is the importance of relating well with each other. For any thing to succeed then there should be cooperation among people concerned this translates to excellent working conditions which leads to better outcome. References Allen J. & Blake A. (2007) Biosphere 2: the human experiment . New York: Viking publishers. Alling A. , Nelson M. & Silverstone S. (1993) Life under Glass: The Inside Story of Biosphere 2. Oracle: Biosphere Press. Marino B. D. , Odum H. & Thomas M. (1999) Biosphere 2: Research Past and Present Amsterdam: Elsevier publishers.

Biography of Rafael Carrera - Rafael Carrera Profile

Biography of Rafael Carrera - Rafael Carrera Profile Guatemalas Catholic Strongman: Josà © Rafael Carrera y Turcios (1815-1865) was the first President of Guatemala, serving during the turbulent years of 1838 to 1865. Carrera was an illiterate pig farmer and bandit who rose to the presidency, where he proved himself a Catholic zealot and iron-fisted tyrant. He frequently meddled in the politics of neighboring countries, bringing war and misery to most of Central America. He also stabilized the nation and is today considered the founder of the Republic of Guatemala. The Union Falls Apart: Central America achieved its independence from Spain on September 15, 1821 without a fight: Spanish forces were more desperately needed elsewhere. Central America briefly joined with Mexico under Agustà ­n Iturbide, but when Iturbide fell in 1823 they abandoned Mexico. Leaders (mostly in Guatemala) then attempted to create and rule a republic they named the United Provinces of Central America (UPCA). Infighting between liberals (who wanted the Catholic Church out of politics) and conservatives (who wanted it to play a role) got the best of the young republic, and by 1837 it was falling apart. Death of the Republic: The UPCA (also known as the Federal Republic of Central America) was ruled from 1830 by Honduran Francisco Morazn, a liberal. His administration outlawed religious orders and ended state connections with the church: this enraged the conservatives, many of whom were wealthy landowners. The republic was mostly ruled by wealthy creoles: most Central Americans were poor Indians who did not care much for politics. In 1838, however, mixed-blooded Rafael Carrera appeared on the scene, leading a small army of poorly armed Indians in a march on Guatemala City to remove Morazn. Rafael Carrera: Carrera’s exact date of birth is unknown, but he was in his early to mid-twenties in 1837 when he first appeared on the scene. An illiterate pig farmer and fervent Catholic, he despised the liberal Morazn government. He took up arms and persuaded his neighbors to join him: he would later tell a visiting writer that he had started out with thirteen men who had to use cigars to fire their muskets. In retaliation, government forces burned down his house and (allegedly) raped and killed his wife. Carrera kept fighting, drawing more and more to his side. The Guatemalan Indians supported him, seeing him as a savior. Uncontrollable: By 1837 the situation had spiraled out of control. Morazn was fighting two fronts: against Carrera in Guatemala and against a union of conservative governments in Nicaragua, Honduras and Costa Rica elsewhere in Central America. For a while he was able to hold them off, but when his two opponents joined forces he was doomed. By 1838 the Republic had crumbled and by 1840 the last of the forces loyal to Morazn were defeated. The republic sundered, the nations of Central America went down their own paths. Carrera set himself up as president of Guatemala with the support of the Creole landowners. Conservative Presidency: Carrera was a fervent Catholic and ruled accordingly, much like Ecuador’s Gabriel Garcà ­a Moreno. He repealed all of Morazn’s anti-clerical legislation, invited the religious orders back, put priests in charge of education and even signed a concordat with the Vatican in 1852, making Guatemala the first breakaway republic in Spanish America to have official diplomatic ties to Rome. The wealthy Creole landowners supported him because he protected their properties, was friendly to the church and controlled the Indian masses. International Policies: Guatemala was the most populous of the Central American Republics, and therefore the strongest and wealthiest. Carrera often meddled in the internal politics of his neighbors, especially when they tried to elect liberal leaders. In Honduras, he installed and supported the conservative regimes of General Francisco Ferrara(1839-1847) and Santos Guardiolo (1856-1862), and in El Salvador he was a huge supporter of Francisco Malespà ­n (1840-1846). In 1863 he invaded El Salvador, which had dared to elect liberal General Gerardo Barrios. Legacy: Rafael Carrera was the greatest of the republican era caudillos, or strongmen. He was rewarded for his staunch conservatism: the Pope awarded him the Order of St. Gregory in 1854, and in 1866 (a year after his death) his face was put on coins with the title: â€Å"Founder of the Republic of Guatemala.† Carrera had a mixed record as President. His greatest achievement was stabilizing the country for decades at a time when chaos and mayhem were the norm in the nations surrounding his. Education improved under the religious orders, roads were built, the national debt was reduced and corruption was (surprisingly) kept to a minimum. Still, like most republican-era dictators, he was a tyrant and despot, who ruled mainly by decree. Freedoms were unknown. Although it is true that Guatemala was stable under his rule, it is also true that he postponed the inevitable growing pains of a young nation and did not allow Guatemala to learn to rule itself. Sources: Herring, Hubert. A History of Latin America From the Beginnings to the Present. New York: Alfred A. Knopf, 1962. Foster, Lynn V. New York: Checkmark Books, 2007.

Social Influences on Behavior

Social Influences on Behavior Social influences are things that alter or influence an individual’s feelings, conduct, opinions, or actions. Both sociologists and psychologists find this concept of great value, for example, social influence is a pivotal tool for marketing, smoking and many more.Advertising We will write a custom essay sample on Social Influences on Behavior specifically for you for only $16.05 $11/page Learn More Among the very many things under focus when handling the concept of social influence is how external factors affect behavior of certain faction or discrete individuals. In other words, nobody is exclusive of social influence as it can occur in any social condition. For instance, let us take prejudice, attraction and love as examples of social influences. It is quite apparent that prejudice develops feelings of misery or hate. On the other hand, love and attraction brings feelings that an individual can help one up. Whether positive or negative, these condi tions can light a rollercoaster ride in the brain and make an individual change from being irate to blissful or from cheerful to fuming, within a split second. Thus, undoubtedly, love and prejudice remains two paramount circumstances that induce sturdy feelings in humans-the chieftains of human behavior in society (Ainette Carmella, 2011, p.1). According to Kowalski and Westen (2009), schemas are the vital blueprint of thoughts, which systematize experience and direct the processing of information about human beings and situation. They go on saying that for this to occur, an impression of a person is necessary before anything else. Their work shows people that develop the first impression by observing the behavior of outgoing and attractive individuals. Thus, if a person appears shy and reticent, the observer will have a shoddier first impression. In short, the first impression, either good or bad, forms the source of social behaviors. For instance, prejudice can make people behave imperfectly bearing in mind many people do not like the idea of becoming outcasts due to stereotype. It is thus important to note that the first impressions are the antecedent from where love and prejudice emanate. Ordinarily, prejudice comes when a certain faction of people discriminate an individual either by race or color. Interestingly, the group has a leader who forces others to believe in discrimination. Although some members may be aware that what they are doing is wrong, they find themselves in a sorry state, as any resistance to what the group believes will makes them outcasts. Additionally, it is important to note that the group has an influencing power to facilitate socially how every member conducts himself or herself. At the same time, no member of the group risks being an outcast by opposing others. Such cases are more common in children as compared to adults. As Kowalski and Westen notes, no substantive amount of salutary intercession can stop people from practicing prejudice and stereotyping. This is because many people follow the crowd irrespective of whether he crowd is doing the right thing or not. Perhaps this is the reason why in the contemporary world; altruism is something hard to come across (pp. 8-27).Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another component of social influence is the sensation of attraction and falling in love. The two, love and attraction, can develop as a first impression, in this case, directed towards a certain individual. Noticeably, the foremost thing that a person keenly observes in a person of the opposite sex is of course, the physical appearance of that individual. Depending on personal preferences and even culture, each person has different assertions on the characteristics that attract him or her most. Nevertheless, it is important to note that at first sight, the first impression about someone is the p aramount thing. Any behavior of the sensation of attraction or love towards someone comes later. Undoubtedly, social researchers quickly assert that love is brings out the feeling of contentment and self-assurance in human beings. In most cases, where love exists, altruism comes into action, since the persons involved ends up being happy and better than they were (Schueler, 1997, p.1). Studies show that love as complex as it is, exhibits itself as evolutionary and biological. In most cases, the studies explain the genesis of love as biological. However, it is important to note that due to social interactions, social groupings, social loafing and groupthink; the nature of love has made it easier to modify it into an assortment of cultures. On the other hand, love exhibits itself when human beings protect their progeny. Nevertheless, some instances can make love plummet amid its disassociation from intervention of any type. For example, if one person becomes abusive due to stress or j ealousy, then the concept of love as an ingredient of social influence ceases. Captivatingly, some people may choose to remain in an abusive relationship just because they love their partners. Apparently, such situations require a certain therapy to deal with. In other words, love and prejudice are paramount circumstances that we cannot do without, simply because each one of them tries to accomplish various genuses of biological and evolutionary demands. For instance, prejudice pleads for inclusivity in major social groupings. On the other hand, no human being likes being alone. All human being desires to associate with other people hence, the concept of love. It is also important to note that love is a fundamental necessitate for reproduction and survival. Perhaps this is the reason why people appear to care for others and making sure that the lineage survives (Kowalski Westen, 2009, pp. 31-76).Advertising We will write a custom essay sample on Social Influences on Behavio r specifically for you for only $16.05 $11/page Learn More In conclusion, so far, love and prejudice remain the strongest social influences on how human beings conduct themselves. From the two emanate an assortment of motions that range from irritation to hopelessness to self-assurance and happiness. Without any doubt, the behavior of people can affect the attitude and self-esteem of other people in social loafing. Social influence can also affect individual personality and behavior, and sometimes lead to discrimination. Reference List Ainette, M. Carmella, W. (2011). Social Influence. Behavioral Research. Web. Kowalski, R., Westen, D. (2009). Psychology. (5th ed.). Hoboken, New Jersey: Wiley and Sons. Schueler, G. (1997). Social Influence on Behavior. Web.

Wind farm coursework Essay Example | Topics and Well Written Essays - 3250 words

Wind farm coursework - Essay Example This report will begin by a summary providing the background and the crucial processes needed in the wind farm besides provision of reason to invest in the venture. The introduction will incorporate description of the project, its requirements, importance advantage and disadvantages as well. As a matter of fact, outlining the objectives of the report will form a fundamental section of the introduction. Adequate models for calculations such as correlation, regression and other statistical estimations are used and shown as well. This entail all stages ranging from the data collection on the properties of wind in the region to the financial budget estimations. Numerical methods have been reviewed in order to achieve results from the accurate limits of estimations. Being that this was an original result that depended on variables of different characteristics, incorporating assumptions was necessary so as to guide the research process. Stating the assumptions presented the criteria applied in the process and targeted offering guidelines in the analysis phase. A wind farm entails a group of wind turbines assembled in the one location at appropriate intervals and used to generate energy from wind through transformation. A greater wind farm might contain hundreds of individual wind turbines and occupy a protracted area of hundreds of square meters, though the land amid the turbines might be engaged in agricultural together with other purposes that do not interfere with the operation of the turbines. Wind power is a plentiful, extensively circulated energy resource that has no fuel cost, no adverse releases and water use. Wind’s disadvantages are greatly connected to its flexible characteristic and the element that the best regions for producing wind energy are always found distant from major cities and urban centers. Wind swiftness and path can alternate by the season, diurnal and hour and hence demand standby from power generation sites

Three elements of a poem Term Paper Example | Topics and Well Written Essays - 500 words

Three elements of a poem - Term Paper Example Aside from the form, another appealing element of the poem is its theme which is about undying love. It aims to show that love goes beyond life. It is an everlasting devotion to one’s loved one. The universal theme of the sonnet is one of the reasons why it has gained literary acclaim. The major figure of speech used in the sonnet is anaphora or the repetition of a word or phrase. This theme is emphasized through the poet’s repetition of â€Å"I love thee† in several lines of the poem. Of the fourteen lines of the poem, the phrase â€Å"I love thee† appears in eight of the lines. The use of anaphora further reinforces the theme of the sonnet. Another figure of speech employed by Browning is the use of alliteration which is the repetition of consonant sounds. Example of these are in line 3, where the words â€Å"soul† and â€Å"sight† are used and in line 8, where the words â€Å"purely† and â€Å"Praise† were utilized. Lines seven and eight indicate the presence of similes, which is, â€Å"I love thee freely; as men strive for Right, I love thee purely, as they turn from Praise† (Clugston, 2010). The form, the theme and the figures of speech that one finds in the sonnet has made one appreciate this poem more. It inspires one to fall in love because of the joy that it brings. The sonnet gives one a yearning to learn to love and be loved in the way that is described by the poet. One is affected even after reading only the first two lines â€Å"How do I love thee, let me count the ways†. The first two lines impact on the reader is somehow that of irony. It leaves one into thinking whether one can really count the ways, much more, measure the extent of one’s love for another. It is ironic because at the end of the poem, one realizes that, the number of ways to show love is beyond counting because it an emotion that goes beyond one’s life. This poem is considered by one as very typical of an English